Welcome to the Hive, BoreDM.
Louis, we just finished a run with Lumion, vertical SaaS for trade schools with a first marketing hire and no outbound. BoreDM is shaped the same way. It would have been wrong not to get this in front of you. So: a jar of honey, and the plan.
Underneath the jar: every US geotechnical engineering firm mapped, the 1,700 that look like your best customers, and three campaigns we'd run for BoreDM in the next 30 days.
Three things came with the jar.
The honey
Raw, from a US apiary. Something you'll open instead of file.
This page
Your market sized, the customers you already win and the accounts that look like them, and three campaigns: TAM, lookalike, intent. Built for BoreDM.
The call
Twenty minutes with Troy and Nick. We bring the account list we'd start with. You tell us where to start.
Lumion: zero pipeline to 50+ meetings in 31 days.
Vertical SaaS for trade and technical schools. First marketing hire, no outbound, a niche of 10,000 to 30,000 schools. We mapped five sub-verticals, timed the CDL play to a Pell Grant policy window, and routed replies straight to their SDRs. Same shape as BoreDM: a public roster of licensed buyers, project-driven purchase triggers, and a small team needing pipeline now.
In the span of a month, we've had well over 100 positive responses. We've scheduled 45 to 55-plus meetings with an 80% hold rate.Andrew Jones, Head of Marketing, Lumion
What could be sweeter than 1,200 to 1,900 more of your best customers?
You already have the dream ones: the geotechnical engineering firms that grow, retain, and refer others without being asked. We take those, run them through our lookalike tool, and find another 1,200 to 1,900 that look exactly like them. Then we run hyper-personalized, highly targeted outreach to every one.
Same size, same setup, same reasons to buy as the accounts on the right. Modeled, not guessed.
- The accounts that grow, retain and referWe'll confirm the seed list with you on the call.
Every cell is a geotechnical engineering firm.
Every US geotechnical firm sits in a public directory with staff size, license roster, and named principals. We build the list from GBA membership and state PE boards, enrich the buyers, and time sends to bid season and staffing changes.
You're the first supplier that comes to mind.
We'll actively monitor all 7,700 US geotechnical engineering firms and reach out when the right signal shows up, so BoreDM is the first name a project manager thinks of when field data and lab reporting come up.
- Implementation or field engineer job postingLinkedIn postings show a firm scaling digital workflows for boring and lab data.
- New PE license or principal hireState licensing boards list new registrants; growing firms modernize their stack.
- DOT or infrastructure contract awardSAM.gov and state DOT bid results show new project load needing software.
- Lab accreditation renewal (AASHTO or A2LA)Public accreditation registries flag firms upgrading QA/QC and reporting.
- Firm merger or new branch openingENR rankings and press releases show leadership resetting the tech stack.
- GBA or ASCE conference attendee listAnyone at the geotechnical conference booth is actively evaluating tools.
TAM, lookalike, intent. Every angle, from day one.
This isn't one list and one email. We deploy three strategies at once, each with its own angle: the whole market gets the offer, the accounts that mirror your best customers get the proof, and anyone showing a buying signal gets a note the week it happens. Then we double down on whichever one the market answers.
Own the whole market
Mirror your best customers
Catch them in-market
What happens after you say yes.
- DAY 0Twenty minutes with Troy and Nick. We confirm the buyer, pick the three campaigns, and lock the offer.
- DAYS 1 TO 10Dedicated domains warm. Lists built from GBA member directory, state PE licensing boards, and SAM.gov contract awards. Copy written per campaign and approved by you.
- DAY 11All three campaigns sending. Replies land on your calendar with full prospect context.
- DAY 30First readout. Expand what's working, cut what isn't, add the intent triggers.
The honey was the easy part.
Louis, we'll walk the three strategies above, show you the accounts we'd start with, and tell you what it would take. No deck.